Analytic tools

For marketing purposes and optimizing websites, a good insight in your visitors is essential.

However, you'll collect (and store) a lot of personal information about your visitors.

  • make contract with provider
  • use IP anonymize
  • provide Opt-Out
  • cookie information and privacy statement

Google Analytics

Add the following to the Google Analytrics snippet to anonimize the last digit of the IP address:

ga('set', 'anonymizeIp', true);

For example here: https://smarter-ecommerce.com/blog/en/analytics/implement-gdpr-compliant-ip-anonymization-google-analytics/

turn on IP Anonymization in Google Analytics and Google Tag Manager
example here gtag('config', 'GA_TRACKING_ID', { 'anonymize_ip': true }); </script>

There is a GDPR compliant Google Analytics description in German on this website: https://www.datenschutzbeauftragter-info.de/fachbeitraege/google-analytics-datenschutzkonform-einsetzen/